Keyword Essentials that Help in Writing SEO Friendly Articles for Content Marketing
One part of the internet marketing strategy is the understanding about web content ideas for write-ups, news, blogs, press releases, UGC, podcasts, web2.0 linkbait viral, etc. Getting good and top rankings on the major search engines for your articles and write-ups depends on how you integrate you specific keywords and phrases into the copy, the headline, description and meta tags.
Being a network marketer, you should know that the publishing of keyword rich articles is one way of communicating value to your readers. The readers would be impress with your wisdom and knowledge if your article contains educating, enlightening and inspiring words. Writing or Composing friendly articles is just but one of the many techniques contained in your marketing tool box.
There are vital points to follow so that your article is supplemented to the maximum and will not just be read but will also be linked to and ranked high on major search engines and thus create a good and recommendable impression of your expertise as an author.
Don’t cram your website with articles which you have acquired in a flick of your fingers. These articles will not pass the criteria of the search engine spiders of being SEO friendly.
Give enough time to optimize your content by using keywords phrases that you have searched before proceeding into the task of content writing. You can also write some of the content around your keywords rather than having them sprinkled here and there.
These strategies and techniques will supplement the contents of your written words for what it has to achieve: attract visitors to your sites and create a reader’s personal impression of you as an expert author.
A well-composed article and headline will not just catch the interest of the readers, but the search engines as well, especially the major ones. Your headline must be in cohort with your content. The headline, true to SEO terminology is the title tag or main keyword phrase.
Don’t hesitate to have up to 70 characters. And if it is possible, provide a subheadline or subheading that contains secondary keywords that will lead the reader into the body of the text.
Below are four factors to consider when writing SEO friendly keyword rich articles
1. ) Keywords, Keyword Phrases
Keywords and and Keyword Phrases should be the main core of an article. During finalization on what keywords to use, first, put yourself into a user’s mind and think just as he would think. Ask what words you should type on the search engines to easily and quickly find information about your desired article, subject, or topic.
You should also have to have secondary keywords and have them within the articles together with your primary keyword phrases.
2.) Keyword Density
Upon finalization of keywords and keyword phrases, use these in the headline, sub-headline, description box and meta tag inside the control panel of your blog.
If you are writing or posting on a blog, you must take advantage of the keyword generator be used as tags, which helps the readers in searching other contents on your using the same keywords.
Your article should always have good keyword density. This refers to the number of times a keyword or keyword phrase is used and seen on an article in relation to its total word count. The rule of thumb is to have a density of not more than five percent (5%) of the body content for search engines to rank a website high in their search results.
Always make sure that the keyword density for your article is neither too high nor too low. If you use too much density – redundancy of terms – the substance of the article is lost and may “turn-off” not only the readers but the search engines as well. The article will appear as if your are just padding it with keywords. On the other hand, an article which contains virtually very low keyword density will be ignored by search engines.
3.) Article Content With Beef
Sprinkling a bunch of keywords all through the article is not advisable. It is like flavoring a stew with basil leaf without taking time to take the leaves out before serving. A good and relevant content is in equilibrium or have balance with the keywords and keyword phrases.
A good article should catch the reader’s attention. It should not only give useful information but entertainment as well. It should and must also deliver in response to its headline states. Proper and correct grammar and correct spelling also counts. For readers and users to trust you, your content must be SEO friendly, relevant and well-planned. A good and well-written article will give credence to your reputation as a professional writer/author. Your recommendable expertise will always give you clients.
After going through the article, you would want the readers to think, feel and say that your article is worth their time, that it turned out the way they expected it to be, informative and entertaining. You now have gained their trust. This would further invite them to do more searching for articles you have composed, because they know that your articles have substance.
4.) Linking Articles
Always include you signature at the end of every article you write, whenever it is allowed. Your signature must include your name, title, link to your own website, etc. It it happens to be in a blog, make sure that the blog allows comments at the end of the article and has an RSS feed linking in case readers are interested to subscribe to your posts.
You should also setup social media links so your article can be shared. Add Facebook and Twitter links so they can follow you whenever they want. You have to cross link with relevant websites. Hyperlinking certain keywords in your content to other articles within your blog or outside URLs . Backlinks are also important. The search engines like them. If you are in network marketing and your article is not posted in your blog site, just link them back to your blog or other relevant sites.
Integrating article writing for content marketing with other forms of marketing produces a great longterm tool to help attract traffic to your primary websites, to take the lead, earn and increase sales and build downline of your own.