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The Importance Of Internal Linking For SEO


internal linkingIn Search Engine Optimization (SEO), one of the most important offpage optimization that’s always mentioned is backlinks. Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance. 

Internal Linking

Before we try to explain what does internal linking (onpage backlinking) and external linking (offpage backlinking) have in common. Keep this one thing in mind. Google treats every page on your website differently, it simply means, a page is a singular platform on its own. If you noticed, your homepage (Main page) has a Page Rank of 2, it doesn’t mean that other pages in the same website shares the same Page Rank.

In a way of interpretation, every new page created on your site holds the potential of creating backlinks towards your website. It is more or less equivalent to get a backlink from a Page Rank 0 from an external site. With that explanation in mind, it kind of interprets on why does having a blog and getting fresh content is beneficial for SEO.

How should internal linking be done?

Before creating internal links. Ask yourself this question. What keywords or phrases is the page that you are linking to, targeting. And use that keywords or phrases as an anchor text.

Anchor text; The anchor text, link label or link text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

example of creating a hyperlink anchor text:

<a href=””>SEO Services</a>

The phrase in bold, is the anchor text.

Internal linking is as important towards SEO, and also for your viewers. It helps viewers to find your page in your website better. And it also keeps your viewers in your website longer.

So, take your time now and browse through your website. Find the potential of creating an internal linking network and watch your rankings move up a few places in Search Engines.